Family Branding Equity

A presentation on BRAND EQUITY MEASUREMENT in Entertainment on authorSTREAM. Uploaded from authorPOINT Lite. You'll replace your current PowerPoint file with a brand new one. Throughout the conversion process your presentation can work fine on authorSTREAM or in embeds. Colloquially, the term "negative brand equity" could be used to describe a product or service where an whole contains a negligible impact on a product level when compared to a no-name or private label product.

Family branding vs. individual branding methods. Additionally, the bigger a corporation's whole equity, the larger the likelihood that the corporate will use a family branding strategy instead of an individual branding strategy. This is often because family branding permits them to leverage the equity accumulated within the core brand. An Introduction equity may be a set of assets (and liabilities) linked to a whole's name and symbol that adds to (or substracts from) the worth provided by a product or service to a firm and/or that firm's customers.